USE TAX: ADVERTISING                                                    H.B. 4453 (H-3): FLOOR ANALYSIS

 

 

 

 

 

 

 

 

 

 

 

House Bill 4453 (Substitute H-3 as reported without amendment) Sponsor: Representative Kirk Profit

House Committee: Tax Policy Senate Committee: Finance

 

CONTENT

 

The bill would amend the Use Tax Act to provide an exemption from the use tax for a "commercial advertising element"; that is, a negative or positive photographic image; audiotape or videotape master; layout; manuscript; writing of copy; design; artwork; illustration; retouching; and mechanical or keyline instructions.

 

To be tax exempt under the bill, a commercial advertising element would have to be used to create or develop a print, radio, television, or other advertisement; be discarded or returned to the provider after the advertising message was completed; and be custom developed by the provider for the purchaser.

 

Black and white or full color process separation elements, an audiotape reproduction, or a videotape reproduction would be subject to the use tax.

 

MCL 205.92                                                                                       Legislative Analyst: G. Towne

 

FISCAL IMPACT

 

House Bills 4452 (H-3) and 4453 (H-3) would reduce sales and use tax revenue by an estimated $3.5 million in FY 1995-96, based on information from the Department of Treasury. It is estimated that the impact of these proposed changes would fall almost entirely on the sales tax, and therefore the estimated $3.5 million loss in revenue would affect the following budget areas: School Aid Fund revenue would be reduced by $2.5 million, General Fund/General Purpose revenue would be decreased by $0.6 million, and revenue sharing payments to cities, villages and townships would be reduced by $0.4 million.

 

Date Completed: 11-8-95                                                                        Fiscal Analyst: J. Wortley

 

 

 

 

 

 

 

 

 

 

 

floor\hb4453

 

This analysis was prepared by nonpartisan Senate staff for use by the Senate in its deliberations and does not constitute an official statement of legislative intent.