(1) Every insurer authorized to write automobile insurance in this state shall participate in an organization for the purpose of doing all of the following:

    (a) Providing the guarantee that automobile insurance coverage will be available to any person who is unable to procure that insurance through ordinary methods.

    (b) Preserving to the public the benefits of price competition by encouraging maximum use of the normal private insurance system.

    (2) The organization created under this chapter shall be called the "Michigan automobile insurance placement facility".